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2024 AI Outlook: What Business Leaders Need to Know

Krista Software

2024 AI Predictions

What does the internet say about AI?

What do the AI pundits think will happen?

We were curious, too.

In our quest to understand what was being predicted for AI in 2024, we reviewed a set of diverse sources to analyze and merge a myriad of predictions to provide a consolidated overview. This article cuts through the noise, delivering a straightforward perspective on AI trends. We've factored in common predictions and outliers, providing you with a balanced view of who predicts what when it comes to AI.

The Sources Behind AI Predictions

In our review of AI predictions, each source offered distinct insights reflecting their unique perspectives. I've linked each of the sources from Adobe, Forrester, Gartner, IBM, IDC, LA Times, NVIDIA, PWC, TechCrunch, and TechTarget that we reviewed and categorized. 

  • IBM emphasized predictions at an enterprise level, focusing on how AI would reshape business operations and strategies.
  • Gartner and Forrester focused on the impact of AI on individual task levels, highlighting how AI could enhance personal efficiency and workplace dynamics.
  • IDC provided a more IT-centric view, exploring how AI would aid IT professionals in their roles, with an emphasis on shifting outcomes and the emergence of conversations as the standard user interface.
  • LA Times, PWC, and TechTarget brought attention to the coming of age of open-source AI, stressing the importance of ethical AI and the need for transparency in AI operations.
  • NVIDIA presented a broader spectrum of insights, reflecting the diversity of opinions from the 17 experts they consulted, covering a wide range of AI applications and implications across various sectors and disciplines.

The AI Landscape - A Consensus View

Across the board, experts agree that generative AI is set to skyrocket this year, bolstering productivity and spurring innovation. Businesses are bound to see a significant shift towards multimodal AI, which invites a more natural interaction with technology using voice, images, and text. As these technologies advance, tight AI regulation is expected to emerge, guiding their integration into the market. The consensus is clear — AI is not just a fleeting trend but an innovation that is fueling economic growth and investments.

Outliers - Unique Predictions and Their Significance

Not all forecasts follow a common thread. Gartner casts a spotlight on AI's role as an emerging economic indicator of national power by 2027. Meanwhile, TechCrunch raises concerns about AI's potential misuse in the 2024 elections. NVIDIA equates the race for AI supremacy to a new space race. These outlier predictions, while not widely echoed, provide insights for businesses to consider, presenting both opportunities and warnings.


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